Demarco has always enjoyed McDonald's "Big Breakfast," which includes pancakes, bacon or sausage, and an egg. However, he rarely had the chance to purchase it until recently, McDonald's breakfast was only served until 10 a.m. Demarco was excited to hear about McDonald's decision to serve breakfast all day. He can now order the Big Breakfast any time he wishes. Which area of service distribution is impacted by McDonald's decision to offer breakfast items all day long?

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