demonstrate how four of the seven marketing mix elements the Premier Inn Hotel UK has used in the UK since 2019 reflect how it divides the market (Segmentation), who it is seeking to serve (Targeting), and how it wants to be perceived by the target market segment (Positioning).

Answer rating: 100% (QA)

1 Product Segmentation Premier Inn offers a range of accommodation options tailored to different market segments including budgetconscious travelers families business travelers and tourists By offerin... View the full answer