Describe 2 differences between local and national media planning and/or buying. What would you see as a

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Describe 2 differences between local and national media planning and/or buying. What would you see as a key challenge and a key opportunity for local planning?

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Organizational Behaviour People Process Work And Human Resource Management

ISBN: 9780749463601

1st Edition

Authors: Stephen J Perkins, Raisa Arvinen-Muondo

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Posted Date: Feb 13, 2024 09:07 AM

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Describe 2 differences between local and national media planning and/or buying. What would you see as a

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Two key differences between local and national media planning and buying are scale and targeting 1 Scale National media planning and buying involve re... View the full answer

Organizational Behaviour People Process Work And Human Resource Management

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