Describe how Aldi likely used research to gain the new success they have seen in the grocery category in the US. Include in your discussion the topics from Module 3, such as drivers analysis, positioning, and of course, perceptual maps. What "white space" do you think Aldi may have discovered in their research?

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Aldis success in the grocery category in the US can be attributed to their effective use of research to understand consumer preferences identify marke... View the full answer