Describe how an organization plans and manages the various marketing communications mix components of an integrated marketing
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Describe how an organization plans and manages the various marketing communications mix components of an integrated marketing communications program. List the seven marketing communications mix and illustrate how a company can best utilize the mix.
2) What ethical issue in marketing communications practice is playing an even greater role today than it did 30 years ago?
Related Book For
Contemporary Business
ISBN: 9781118161739
1st Canadian Edition
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
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