Describe Integrated Marketing Communications (IMC) and elements that make up advertising and communication portions of the overall
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Describe Integrated Marketing Communications (IMC) and elements that make up advertising and communication portions of the overall marketing."How Chinese Retailers are Reinventing the Customer Journey" (Lessons 2 and 5 are applicable to this assignment) Purpose : To explore and think critically about ways in which technology can be used to improve IMC decisions in a marketing perspective.
https://hbr.org/2021/09/how-chinese-retailers-are-reinventing-the-customer-journey
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