Describe the evolution of partnering selling. What is the nature of strategic account management? How do value-added

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Describe the evolution of partnering selling. What is the nature of strategic account management? How do value-added selling strategies enhance personal selling?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 16, 2024 01:33 AM

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Describe the evolution of partnering selling. What is the nature of strategic account management? How do value-added

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Partnering selling has evolved significantly over the years transitioning from a transactional approach to a more collaborative and strategic one Init... View the full answer

International Marketing And Export Management

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