Describe the four message structures used for presenting marketing communications. 2.Identify the five tests used in the
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Question:
- Describe the four message structures used for presenting marketing communications.
2.Identify the five tests used in the post-test of a broadcast ad. Then, select which test you feel would be the most effective , describe this test and provide reasons why you feel it is the best test.
3.Texture was a company that provided a subscription service for digital magazines. The conversion of readers to digital in the magazine space, has been slower than expected. Texture was purchased by Apple for Apple News + service. Referring to reach and frequency what are the challenges advertisers face when making decisions to advertise in digital media vs traditional print media?
Related Book For
Fundamentals of Investing
ISBN: 978-0133075359
12th edition
Authors: Scott B. Smart, Lawrence J. Gitman, Michael D. Joehnk
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