1. Describe the level of consumer involvement in the unplanned decision-making process (unplanned purchase behavior).
2. One of the levels of consumer involvement is indicated by the efforts made by consumers to find information.
   a. Explain how different consumer characteristics will affect consumer efforts to find information
   b. Give an explanation, how differences in product characteristics will affect consumers' efforts to find information
   c. Give an explanation, how the different characteristics of the situation faced by consumers will affect consumers' efforts to find information