Describe the nature of distribution channels and why marketing intermediaries are used. Identify and evaluate the different
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Describe the nature of distribution channels and why marketing intermediaries are used. Identify and evaluate the different marketing intermediaries available to a boutique hotel and the benefits of each intermediaries' services.
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Auditing A Business Risk Approach
ISBN: 978-0538476232
8th edition
Authors: Karla Johnstone, Audrey Gramling, Larry Rittenberg
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