Describe the process involved in taking a prospective customer through the "know, like, trust" funnel. What types of content are appropriate to share on social media channels at each stage? Using the company you investigated in your social media assessment project (assignment #2), or another company/brand, if you choose, explain through examples how they have applied this concept in their social media efforts. (10 marks)

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The know like trust funnel is a marketing concept that outlines the process of building a relationship with prospective customers It involves guiding them through three stages getting to know your bra... View the full answer