Describe the value of deploying a marketing performance system.  What are some of the key marketing metrics applied?   Consider the product you are marketing in the course.  Why might you track one of the marketing campaigns used to promote the product and why?  Often the marketing performance system is fully integrated with sales, customer service and new product development.  What are the pros and challenges with such integration?  Further thoughts please.

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1 DataDriven Decision Making A marketing performance system provides access to realtime data and insights enabling marketers to make informed decisions based on empirical evidence rather than assumpti... View the full answer