• Describe Walmart's international strategy leading up to its acquisition of Massmart in Africa.
  • What did Walmart learn from its experiences in Germany, Japan, and South Korea?
  • What grade would you give Walmart for its performance to date in diversification into international markets?
• Explain how Walmart should resolve the tension between market pressures to localize its product offerings country by country and competitive pressures to lower costs.
• In your opinion, was buying controlling stake (51%) in Massmart in Africa the best strategy for entering the African market?
• Research Walmart's current position in Africa. a very brief SWOT analysis. In your opinion, did Walmart make the right decision to enter Africa?

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Walmarts International Strategy and Acquisition of Massmart in Africa Walmarts International Strategy Germany Japan and South Korea Experiences Germany 19972006 Faced challenges due to cultural differ... View the full answer