Describe your target audience using demographics based on your secondary and primary research to date.

• Explain how intemal and external organizational factors might influence the target demographic of your new product.
• Is your product needed in the market? Provide examples to support your position.
• Explain your pricing strategy and why it is appropriate in the market using findings from your secondary and primary research.
• Explain your placement/distribution strategy and why it is appropriate for this product and this audience/segments. Include speculations into how this target market might respond.
• Explain your promotional strategr for the new product concept and why it is appropriate for this audience/segments.
• What are some potential ethical and legal implications of the marketing promotion you will be recommending?
• Describe how your marketing mix elements align with industry trends identified in your research.