Design of Product and Services Company X is a leading technology firm specializing in smart home devices. They have recently launched a new line of smart thermostats that offer advanced features and energy efficiency. However, after a few months of sales, the company notices a significant increase in customer complaints and returns related to the design of the product and services. As a consultant, you have been hired by Company X to analyze the situation and provide recommendations. 

answer the following questions

What factors might have contributed to the increase in customer complaints and returns? How can Company X improve the design of their smart thermostats to address these issues? What strategies can be implemented to enhance the overall customer experience with Company X's smart thermostats? What additional services or features can be offered to customers to increase satisfaction and differentiate the product in the market? How can Company X effectively communicate and educate customers about the updated design and new features of their smart thermostats? Provide a comprehensive analysis and recommendations based on your expertise in product and service design.