Develop a media plan that supports the planned marketing campaign. Include: a media budget, recommendations and rationale
Fantastic news! We've Found the answer you've been seeking!
Question:
Develop a media plan that supports the planned marketing campaign. Include:
a media budget,
recommendations and rationale for the selected and integrated multi-media activities within the set budget that meet the marketing objectives
appropriate digital, offline, and social media channels for communication
full justification for a multi-media plan based on quantitative and qualitative criteria.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: