Develop marketing strategies based on the product life cycle of the organization.

Instructions

Step 1: Review the product life cycle in the key learning point online lecture or textbook

Step 2: Review the following case problem

Listed below are three different organizations at various stages of the product lifecycle.

organization	life cycle stage	marketing mix variable
Prucare, a managed care plan entering a new metropolitan area	introduction	promotion
HealthStop, an urgent care clinic	mature	product
Community Hospital, a 234-bed facility with 7 pediatric beds	decline	product

Step 3:Explain the strategy considerations they might undertake for the specific marketing mix variable listed.

Answer rating: 100% (QA)

Prucare Introduction Stage As a managed care plan entering a new metropolitan area Prucare will need to focus on promotion as a key marketing mix vari... View the full answer