Developing markets often differ in fundamental ways from developed markets, and the product and service solutions for
Question:
Developing markets often differ in fundamental ways from developed markets, and the product and service solutions for these markets need to reflect these differences. Companies that want to realize the 86% opportunity need to first recognize the impact of these differences in environment, culture, religion, and customer experience. By understanding the differences, companies can build "bullock carts" that they can ride to profits and growth by meeting the market's true needs".
Identify any one specific product or service that a Canadian firm has been successfully marketing in developed markets.Choose any one emerging market and suggest how you need to transform these strategies to succeed in that market.
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen