Diamond Joe is a famous Australian zookeeper with a passion for handling dangerous reptiles. In fact, his reputation has spread so far and wide that he was recently tapped to do a celebrity endorsement deal for an American domestic shipping company. In the ad, Diamond Joe talks about how in his line of work timing is everything, and that’s why he uses and prefers Speedy-Go for all his domestic American Shipping. The only problem is that Diamond Joe isn’t allowed in the country because his complicity in a live reptile smuggling operation some years back, so he can never use Speedy-Go. Is it ok for Speedy-Go to use this advertisement?

	a.	NO, Diamond Joe must actually use and prefer the product he is endorsing.
	b.	YES, reasonable consumers don't expect that celebrities really use everything they endorse
	c.	YES, as long as Diamond Joe thinks he would use Speedy-Go if he could ever get back in the Country.
	d.	NO, because U.S. law bars using actors and celebrities in advertisements when those people have been convicted of felonies.

Answer rating: 100% (QA)

Option B YES reasonable consumers dont expect that celebrities rea... View the full answer