Differentiation Leadership

a. In your own words, briefly describe Differentiation Leadership strategy.

b. Give an example of a retail store or a company selling a consumer good (besides the ones used in the textbook) that follows this approach. How do they achieve this – what differentiators have they used? Hint: Refer to the example of Express Oil Change and other examples in

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a Consumers all over the world are always attracted to an extra advantage for buying a product The s... View the full answer