Digital Marketing Strategy The Digital Marketing Strategy section describes your planned use of digital tools such as the Internet, social media, and mobile phones. It also includes samples of the digital content you will use, including advertisements, images, and written content or copy you will use on websites and social media channels, which are collectively known as creative. Your Digital Marketing Strategy section should address the following questions: How will digital tools be used to promote the new item? Will you use events? Will you use A/B testing? How will you encourage consumers to show the item or themselves consuming/using/reviewing the item or service on social media? How will you encourage consumers to spread positive word of mouth? What influencers would you want to help spread the word? Why did you select them? How will you track the success of different promotional efforts? How will your digital strategy be presented to consumers? Create digital content, examples of the creative for your campaign

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To effectively address the questions outlined in the Digital Marketing Strategy section lets develop a comprehensive plan for promoting the new item using digital tools Utilizing Digital Tools Website ... View the full answer