Discovery, data collection, validation and insight exploration are critical elements to any marketing plan. Therefore, as part of the Group Project, each team is required to provide a comprehensive research study geared toward uncovering a critical strategic insight, validating a strategic direction and/or proving a hypothesis; all toward the strategic development of the marketing plan.

 

Conduct at least 8 one-on-one interview questions with respondents who fit the target market profile?

Answer rating: 100% (QA)

Conducting oneonone interviews is a valuable method for gathering qualitative data and insights When preparing your interview questions make sure they ... View the full answer