Discuss 5 implications of marketing research and marketing information systems in the identification and description of potential
Fantastic news! We've Found the answer you've been seeking!
Question:
Discuss 5 implications of marketing research and marketing information systems in the identification and description of potential market opportunities and market segments, most especially for small and medium sized firms in the COVID-19 era. (20 Marks)
Expert Answer:
1 Understanding Changing Consumer Behavior The pandemic has significantly altered consumer behavior preferences and purchasing patterns Marketing rese... View the full answer
Related Book For 
Posted Date:
