Discuss a product that you feel has not received sufficient (or satisfactory) marketing. That is, I want
Question:
Discuss a product that you feel has not received sufficient (or satisfactory) marketing. That is, I want you to think about a product or service that you are aware of for which the persuasive campaigns intended to sell it are not effective. Perhaps you saw a terrible commercial for the product, or maybe you think that the product is being targeted at the wrong customers. The key here is to identify a product or service for which you could improve the marketing campaign.
Once you have identified a product or service you wish to analyze, provide a discussion related to how you would improve the marketing campaign.
Discuss how you would change the message being disseminated,
How you would target different customers (and why), and things like that. Do not simply say that you would "change the commercial," for example. Explain how, and be creative
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young