Discuss at least one hashtag movement or campaign that was executed by an organisation in the...
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Discuss at least one hashtag movement or campaign that was executed by an organisation in the last two or three years. The campaign should not only have promoted a product, or a service of the organisation concerned, but also the image of the organisation itself. Two examples of these are #FamilyGreatly (in 2018 by Kraft) and #StacheForCharity (also in 2018 by Guinness). You can discuss these, or any other movements. Your discussion should: 1. Offer an overview of the campaign (what it was about, what it aimed to achieve and how successful it was). 2. Situate the campaign within the current public relations context (showing how hashtag campaigns in general, and yours specifically. directly result from our "new" understanding of public relations). 3. Offer a critical, academic, and theoretically substantiated discussion of owned, paid and earned media. 4. Highlight the different owned, paid and earned media solicited by/evident in your chosen campaign. Discuss at least one hashtag movement or campaign that was executed by an organisation in the last two or three years. The campaign should not only have promoted a product, or a service of the organisation concerned, but also the image of the organisation itself. Two examples of these are #FamilyGreatly (in 2018 by Kraft) and #StacheForCharity (also in 2018 by Guinness). You can discuss these, or any other movements. Your discussion should: 1. Offer an overview of the campaign (what it was about, what it aimed to achieve and how successful it was). 2. Situate the campaign within the current public relations context (showing how hashtag campaigns in general, and yours specifically. directly result from our "new" understanding of public relations). 3. Offer a critical, academic, and theoretically substantiated discussion of owned, paid and earned media. 4. Highlight the different owned, paid and earned media solicited by/evident in your chosen campaign.
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Certainly Lets discuss the ShareTheLoad campaign by Procter Gambles Ariel brand which was executed in recent years Overview of the Campaign Campaign T... View the full answer
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Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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