DISCUSS FIVE KEY INSIGHTS ON HOW GEN Z DIFFER IN BEHAVIOR FROM MILLENNIALS AND GEN X IN THE CONSUMPTION OF SPORTS. (MAKE SURE TO PROPERLY REFERENCE CITE YOUR SOURCES)

 

WHAT DOES FORBES CONTRIBUTOR KIAN BAHKTIARI'S MEAN BY WHY "YOUNG PEOPLE"  ARE NOT AN EFFECTIVE MARKETING SEGMENT AND WHY MARKETERS SHOULD FOCUS ON "TRIBAL MARKETING" INSTEAD. HOW CAN TRIBAL MARKETING BE APPLIED TO MARKETERS OF SPORT ORGANIZATIONS?

       ARTICLE LINK: Stop Marketing To Millennials Or Gen-Z And Start Marketing To Tribes Links to an external site.
                                    Forbes: Tribal Marketing and Need for Redefinition of Brands Links to an external site.