Discuss how as an international marketer it is important to become globally aware while considering the dynamic international environment in terms of culture and geography, and how these may affect trade. Provide examples of multilateral versus bilateral trade agreements. What are the benefits of those agreements? From your perspective, which trade partnerships work best for the country where you live?

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Global Awareness and the Dynamic International Environment As an international marketer global awareness is critical to navigating the complex and dynamic international environment This awareness enco... View the full answer