Discuss how concepts such as intertextuality, polysemy, and symbolism help us understand how advertisements carry meaning. In
Fantastic news! We've Found the answer you've been seeking!
Question:
Discuss how concepts such as intertextuality, polysemy, and symbolism help us understand how advertisements carry meaning. In your view, do these concepts offer richer explanations of meaning in advertising than the AIDA (Attention-Interest-Desire-Action model of persuasive communication)?
Related Book For
Essentials Of Organizational Behavior Bridging Science And Practice
ISBN: 9781453339244
1st Edition
Authors: Talya Bauer, Berrin Erdogan
Posted Date: