Discuss how the four elements of the marketing mix (product, pricing, distribution, and promotion) are approached for

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Discuss how the four elements of the marketing mix (product, pricing, distribution, and promotion) are approached for either the business banking or trust market. How does this differ from retail banking? Provide examples if possible.

How might the financial crisis of 2008 affect the marketing of wholesale bank products and services?

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Sales Force Management Leadership Innovation Technology

ISBN: 9781138951723

12th Edition

Authors: Mark W. Johnston, Greg W. Marshall

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Posted Date: Nov 28, 2023 12:56 AM

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Discuss how the four elements of the marketing mix (product, pricing, distribution, and promotion) are approached for

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In business banking and trust markets the approach to the four elements of the marketing mix differs significantly from retail banking due to the distinct nature of their clientele and services Produc... View the full answer

Sales Force Management Leadership Innovation Technology

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