Discuss how the Lyft company you have chosen has been able to create a sustainable competitive advantage
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Question:
- Discuss how the Lyft company you have chosen has been able to create a sustainable competitive advantage
- Based on your own research, identify and discuss the role that technology and information systems play in creating and maintaining the company's competitive advantage.
- Discuss where the Lyft company has succeeded where their competitors have failed... consider what role, if any, information systems play in this success. Provide at least one example.
- Discuss how the Lyft company creates and maintains a relationship with its customers. Consider the role that technology plays in facilitating the relationship with the customer. Discuss how other firms in other product groups or industries might use these same techniques to develop deeper relationships with their customers
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Auditing and Assurance services an integrated approach
ISBN: 978-0132575959
14th Edition
Authors: Alvin a. arens, Randal j. elder, Mark s. Beasley
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