Discuss the concept of value proposition, positioning strategy, customer satisfaction and retention and their relationship to organizational

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Discuss the concept of value proposition, positioning strategy, customer satisfaction and retention and their relationship to organizational and marketing success. Explain Briefly?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Apr 25, 2024 04:36 AM

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Discuss the concept of value proposition, positioning strategy, customer satisfaction and retention and their relationship to organizational

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The value proposition is the unique value that a company offers to its customers wh... View the full answer

Principles of Marketing

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