Discuss the organization you chose for this project and provide a documented rationale for its selection. Discuss
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documented rationale for its selection. Discuss the date range and process you
followed to analyze the comments. Discuss the trending topic, context for the issue you selected, and support the importance of studying this topic. In one paragraph,
discuss the position of the organization regarding the trending topic.
o Section 2: Discuss the results of your analysis. This section of the paper should only
present the content. Focus on the most common themes, perspectives of the
commenters (including agreeable or disagreeable), and visual content.
o Section 3: This section provides a depth of analysis beyond descriptions of content
about the community of followers with examples of comments. Here are several
questions the study should answer:
When considered together, what do the posts say about the followers and the
types of people who are attracted to the Facebook page of the organization?
This analysis is the self-perception of followers as depicted through their
comments. What do posts tell you about followers' attitudes toward other
commenters and their perspectives about the topic?
What do the posts tell you about followers' perspectives on the topic of
discussion?
What do followers' comments tell you about their attitudes toward the
organization and its position on the issue?
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