Discuss the process that must have been used to choose the location for UNIQLO retail site in
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Discuss the process that must have been used to choose the location for UNIQLO retail site in Japan. Explain five most important factors UNIQLO took into considerations. Give evidences from the case respectively.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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