discuss the role of cognitive biases and heuristics in influencing persuasive communication strategies ?

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Fundamentals of quality control and improvement

ISBN: 978-0470226537

3rd edition

Authors: amitava mitra

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discuss the role of cognitive biases and heuristics in influencing persuasive communication strategies ?

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Cognitive biases and heuristics play a significant role in influencing persuasive communication strategies by shaping how individuals perceive process and respond to persuasive messages Understanding ... View the full answer

Fundamentals of quality control and improvement

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