Discuss the role that marketing research can play in helping Bank of America formulate sound marketing strategies.
Formulate an appropriate research design for investigating the marketing research problem that you have defined.
Discuss the role of focus groups versus depth interviews in helping Bank of America expand its market share

Answer rating: 100% (QA)

Role of Marketing Research for Bank of America Marketing research is crucial for Bank of America in formulating sound marketing strategies It helps in ... View the full answer