Discuss two differences between a Product-Centric and Customer-Centric approach to building and maintaining a customer focused organization.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 28, 2024 12:22 AM

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Discuss two differences between a Product-Centric and Customer-Centric approach to building and maintaining a customer focused organization.

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Building and maintaining a customerfocused organization involves adopting either a productcentric or a customercentric approach Here are two key diffe... View the full answer

International Marketing And Export Management

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