Discuss what integrated marketing communications are. Then explain how public relations help in creating an integrated marketing
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When it comes to personal selling, what are some strategic decision-planning areas a sales manager should consider when establishing a sales team? Please explain each area, and then explain how they can have an impact on either the success or failure of a business.
Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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