A successful business marketing firm will only be as good as the value chain they build for
Question:
A successful business marketing firm will only be as good as the value chain they build for their customers through their chosen marketing channel. However, there is no one type of channel structure that is always the best. There are various ways to structure the channels of distribution. This assignment relates to these structures and a key relationship variable, communication. We have discussed the importance of relationships in the business market since the very beginning of the course. Without effective communication between partners, we cannot develop the best long-term relationships.
1. Please discuss what type of channel structure (there are multiple options to choose from in the text) will provide for the most amount of communication between business marketing partners? Why do you think that structure will allow the most? Which structure will enable the richest (most detailed, best information)?