Discuss whether the brand portfolio of Banyan Tree, Angsana, and Cassia, as well as the product portfolio of beach resorts, services residences, city hotels, spas, galleries, and museum shops fit as a family. What are your recommendations to Banyan Tree for managing these brands and products in future?

Answer rating: 100% (QA)

Banyan Tree Angsana and Cassia form a diverse brand portfolio each catering to different segments within the hospitality industry The product portfoli... View the full answer