Discussion Question Chapter 13: Marketing Campaign Concept -NIKE COMPANY ( SHOES) Instructions Write a post for the
Question:
Discussion Question Chapter 13: Marketing Campaign Concept -NIKE COMPANY ( SHOES)
Instructions
Write a post for the Discussion Forum on this topic, addressingthe questions below. You may use either awritten paragraph or bullet point format. Part 1 should be 2–3paragraphs in length or an equivalent amount of content in bulletpoint form. Responses to your classmates’ posts should be 1–2paragraphs or several bullet points in length.
Part 1: Marketing Campaign Concept
Briefly describe the marketing campaign concept you areproposing in your marketing plan. Be sure to include the following:IN THIS SCENARIO - NIKE COMPANY ( SHOES)
- Who is the target audience?
- What is your goal?
- What approach and strategy are you using for the campaign?
What is your proposed promotion mix, and which specificmarketing communication tools will you use? Why do you think thisis the right promotion mix for achieving your goals with thisaudience?
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill