Disney Plus is a subscription based streaming service. Use the information below to calculate Customer Lifetime Value of subscribers using the following formula. Show your work. Customers pay $7.99/month for a subscription The average subscription length is 24 months It costs $99 to acquire each subscriber Annual Retention Rate = 80% Annual Discount Rate = 10%

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To calculate the Customer Lifetime Value CLTV of subscribers we can use the following ... View the full answer