Super Slushie charges $6.50 for a medium slushie and $9 for a large slushie. Their total net
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Super Slushie charges $6.50 for a medium slushie and $9 for a large slushie. Their total net marketing contribution is $28,000 per week. They want to raise the price of each slushie 12.5% next month to compensate for their 7.5% increase in total costs. If their marketing and sales expenses are only $7,500 a week, what is their current marketing return on investment?
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International Management Managing Across Borders and Cultures Text and Cases
ISBN: 978-0134376042
9th edition
Authors: Helen Deresky
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