Dreamline Express, Tahmeed coach and Coast Bus are members of Deluxe Transport Team, an alliance that is committed to providing passengers with a seamless travel experience at every step of their journey. The three bus companies are competing to be the best provider of road transport experience for customers in East and Central Africa. Market data base maintained by Deluxe Transport Team reveals the following customers' purchasing behavior regarding the three bus companies. 

current Preference	Previous Prevalence	Number of Customers
Dreamline Express	Tahmeed coach	240
Coast Bus	Coast Bus	300
Tahmeed Coach	Dreamline Express	150
Coast Bus	Tahmeed Coach	125
Dreamline Express	Dreamline Express	600
Tahmeed Coach	Coast Bus	60
Coach Bus	Dreamline Express	75
Dreamline Express	Coast Bus	390
Tahmeed coach	Tahmeed coach	450

a ) Make use of the information provided to advise management of Deluxe Transport Team on the behavior of market share of member bus companies after the first three purchases. (5 marks

b) Analyze the implications of the long-run customers purchasing behavior to operations of the three bus companies?

Answer rating: 100% (QA)

Stage 1 First Purchase Dreamline Express 240 Dreamline Express 150 Tahmeed Coach 390 Coast Bus 780 customers Tahmeed Coach 300 Coast Bus 450 Tahmeed C... View the full answer