Ducati's distribution strategy shifted from multi-franchise retail dealers and independent distributors to establishing wholly owned sales &

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Ducati's distribution strategy shifted from multi-franchise retail dealers and independent distributors to establishing wholly owned sales & marketing subsidiaries (mono-franchise, "Ducati Stores"). How did this enhance Ducati's willingness-to-pay?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: May 04, 2024 01:25 AM

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Ducati's distribution strategy shifted from multi-franchise retail dealers and independent distributors to establishing wholly owned sales &

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International Marketing And Export Management

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