During a data collection project by a marketing research firm, the respondents were not informed about the real purpose of the study. Recognizing the ethical implications of this act, the firm halts the research project. It then holds a meeting to find an ethical way of going forward with the project. In which stages of ethical decision-making does this action by the firm occur?

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The actions taken by the marketing research firm are in the following stages of ethical decision mak... View the full answer