A few months before you graduate from college. You and some classmates have decided to become entrepreneurs. Your group has agreed to choose the burger restaurant industry, but is still discussing what food concept to choose :

The details about these two concepts are as follows :
A. Burger Merakyat Concept, a restaurant will operate near the campus to serve the student market with a wide variety of burger menus emphasizing large portions and affordable prices.
B. The Boutique Concept is a small upscale French restaurant concept with an emphasis on exceptional customer service and unique offerings.

Questions :

A. What strategies underlie each restaurant concept? How are the organizational structures different from the two restaurant concepts? How did the nature of work differ between the two restaurants? and Which concept will you choose?

B. If your chosen business concept is successful, how will the organizational structure and market reach change in the next 5–7 years?

Answer rating: 100% (QA)

A The first restaurant is focusing on increasing sales and profits by providing a number of variety ... View the full answer