Effectively segmenting business markets involves five criteria that are referred to by an acronym called ADAMS The first letter A refers to whether the marketer can reach businesses included in the segment What word does the A stand for ...

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Effectively segmenting business markets involves five criteria that are referred to by an acronym called ADAMS. The first letter

"

"

refers to whether the marketer can reach businesses included in the segment. What word does the

"

"

stand for?

Related Book For answer-question

Entrepreneurship

ISBN: 9781119563099

5th Edition

Authors: Andrew Zacharakis, William D Bygrave

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Posted Date: May 09, 2024 05:01 AM

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Effectively segmenting business markets involves five criteria that are referred to by an acronym called ADAMS. The

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Entrepreneurship

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