Empowerment as a strategy to mitigate the perception of threat relative to innovation adoption refers to the
Question:
Empowerment as a strategy to mitigate the perception of threat relative to innovation adoption refers to the idea of giving individuals or teams more authority and responsibility to foster a sense of ownership and control. This can help reduce the perceived threat or fear associated with adopting innovations or changes. For instance, when a company introduces a new technology, employees might perceive it as a threat due to fear of the unknown or fear of job loss. However, if the company empowers its employees by involving them in the decision-making process, providing necessary training, and communicating the benefits of the new technology, it can help mitigate these fears.
Let's take an example of a company planning to adopt a new software system. Instead of just imposing the new system, the company could form a team of employees who will be the users of the new system, involve them in the selection process, provide them with adequate training, and let them be the champions of the new system. This way, the employees feel empowered and are more likely to adopt the new system without perceiving it as a threat.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr