"Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company's target customers and describes how it will attract and keep them. The process does not have to be complex.

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Promotion and Pricing Strategies Introduction Ecommerce is a growing phenomenon in the business world and online selling of custommade beer is no exception because the craft sector of the beer industr... View the full answer