Eron has just been hired as a Social Media Intern at the fictional NEW company. The...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Eron has just been hired as a Social Media Intern at the fictional NEW company. The company specializes in contactless delivery options for firms that want to meet the needs of their customers for safe delivery but don't have their own delivery service. The company is a startup and Eron is part of a new social media team with a handful of employees. The company is growing fast and everyone is doing their own thing in terms of social media. There are two customer personas. One persona is the person seeking fast delivery and the other is a person working at a company that needs a contactless delivery option. The CEO is very busy and doesn't seem to have much time for the social media campaign, except when a social media crisis occurs and there needs to be a response. There is a Social Media Manager and all areas report to that person, meaning content management, community management, and individual contributors and interns. Eron's boss calls him in to the office and says things are a mess. She says "Eron, you are taking a social media course. Don't they teach you anything about how to manage the social media function? Come up with a plan for us by the end of the week." Consider these case questions to help Eron respond to this challenge and answer them referring to the tools in this chapter. 1. If you were in Eron's position, how would you go about analyzing the company situation and why? 2. What tools would you use to define goals and link goals to the social media structure and why? 3. What structure would work best for the organization and why? 4. Should you involve the CEO in the social media function and, if so, how would you go about doing so? Eron has just been hired as a Social Media Intern at the fictional NEW company. The company specializes in contactless delivery options for firms that want to meet the needs of their customers for safe delivery but don't have their own delivery service. The company is a startup and Eron is part of a new social media team with a handful of employees. The company is growing fast and everyone is doing their own thing in terms of social media. There are two customer personas. One persona is the person seeking fast delivery and the other is a person working at a company that needs a contactless delivery option. The CEO is very busy and doesn't seem to have much time for the social media campaign, except when a social media crisis occurs and there needs to be a response. There is a Social Media Manager and all areas report to that person, meaning content management, community management, and individual contributors and interns. Eron's boss calls him in to the office and says things are a mess. She says "Eron, you are taking a social media course. Don't they teach you anything about how to manage the social media function? Come up with a plan for us by the end of the week." Consider these case questions to help Eron respond to this challenge and answer them referring to the tools in this chapter. 1. If you were in Eron's position, how would you go about analyzing the company situation and why? 2. What tools would you use to define goals and link goals to the social media structure and why? 3. What structure would work best for the organization and why? 4. Should you involve the CEO in the social media function and, if so, how would you go about doing so?
Expert Answer:
Answer rating: 100% (QA)
1 To analyze the company situation Eron should first gather as much information as possible about the companys current social media strategy including Which social media platforms are they using and h... View the full answer
Related Book For
Transportation A Global Supply Chain Perspective
ISBN: 9781337406642
9th Edition
Authors: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
Posted Date:
Students also viewed these marketing questions
-
A firecracker explodes in midair. Considering all the fragments upon explosion: total KE remains constant total momentum decreases total KE decreases total momentum is constant none of these (a) (b)...
-
The government Accounting Standards Board (GASB) controls the accounting and financial reporting for governmental, not-for-profit entities, and the Financial Accounting Standards Board (FASB)...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
A company sells four types of gift packages. The cost per unit and demand for each package type is shown in the table below. A fixed cost of $1,000 is also incurred for each different type of gift...
-
Surf and Sun had the following balances at December 31, 2018, before the year-end adjustments: The aging of accounts receivable yields the following data: Requirements 1. Journalize Surf and Sun's...
-
A 100.0-mL sample of spring water was treated to convert any iron present to Fe2+. Addition of 25.00-mL of 0.002517 M K2Cr2O7 resulted in the reaction 6Fe2C 7H2O
-
If the value of the F-statistic is large, the multiple regression equation is not useful for making predictions. In Exercises 9 and 10, determine whether the statement is true or false. If the...
-
Ruddy Automobile Repair, Inc., currently has three repair shops in Boston. Wallis Ruddy, the president and chief executive officer, is facing a pleasant dilemma: the business has continued to grow...
-
Hinsdale Corp. issues 1,000 shares of $3 par value common stock at $20 per share. Later in the year, the company repurchased 200 shares at a cost of $22 per share. 1. Record the journal entry for the...
-
Using the Public MACRO BITCOIN scorecard spreadsheet (linked in its associated masterclass lesson - Long Term 32), create a COPY of it and perform a complete analysis for the date 22/2/2022....
-
Indigo Corporation purchases a patent from Sandhill Company on January 1, 2017, for $54,000. The patent has a remaining legal life of 12 years. Indigo feels the patent will be useful for 10 years....
-
1. List the multiple types of sport facilities and describe how sport managers and event planners can produce revenue for each. Consider the versatility of each facility. 2.Does the type of facility...
-
How much money will Leslie have if she invests $11,200 compounded continuously at 3.5% for 19 years? Round your answer properly.
-
a . Prepare Pro - forma Financial Statement of the Abott Company by using below information. Abott company has the following balance sheet and other data ( data is in Millions ) : Cash $10 Accounts...
-
4. Find the inverse for A (20 pts) Where A-1 = * AdjA |A| A = 13 11]
-
Judith puts $5000 into an investment account with interest compounded continuously. Which approximate annual rate is needed for the account to grow to $9110 after 30 years?
-
Point out the Amplitude and Frequency Range of a Seismic Signals
-
Is that Yelp review real or fake? The article A Framework for Fake Review Detection in Online Consumer Electronics Retailers (Information Processing and Management 2019: 12341244) tested five...
-
Adam Smith stated that specialization of labor was limited by the extent of the market and that transportation helps to expand the market. Explain the meaning and importance of this statement.
-
The last several years has seen a tremendous growth in rail shipments into and out of North Dakota and southern Canada. These shipments were oil outbound and water, sand, and other operating...
-
What is cost-of-service pricing? What is the relationship between value-of-service pricing and cost-of service pricing?
-
In order to have a correlation coefficient between traits A and B, it is necessary to have: a. one group of subjects, some of whom possess characteristics of trait A, the remainder possessing those...
-
What would you guess the value of the correlation coefficient to be for the pair of variables: "number of man-hours worked" and "number of units of work completed"? a. Approximately 0.9 b....
-
True or False: Whenever r is calculated on the basis of a sample, the value which we obtain for r is only an estimate of the true correlation coefficient which we would obtain if we calculated it for...
Study smarter with the SolutionInn App